This campaign highlights the complete technical transformation of the MDX and centers around the idea of “Made for Mankind,” a concept designed to highlight the unique engineering and design philosophy at the heart of all Acura vehicles – the synergy between man and machine.
JetBlue had a unique challenge to promote their new premium cabin experience while staying true to their egalitarian roots. Messaging focused on a new refreshing way to fly, while the artwork was a slightly more refined version of their iconic look.
Zappos.com is a leader in the online retail space with incredible service and culture. They continually spread the happiness they give their customers to random, unsuspecting people.
As the first celebrity cook-off that you control, the Fill The Fridge Challenge used social media to stock a real fridge virtually with ingredients they wanted to see Bobby Flay cook with. The 3-week program grossed over 125,000 submissions, and Bobby Flay created 6 brand new dishes using Fage Total.
To help support the launch of “Hello Better,” we created a series of fun and engaging interactive executions including a banner that misinterprets what you’re saying, and a throwback racing game about getting out of your current contract.