jetBlue was formed around the idea of bringing humanity back to air travel. They had been making good on this for years, and they just need the right campaign to back them up. Our answer was summed up in 3 words: You Above All.
Going up against the ubiquitous Kindle, the all-new nook pulled no punches during it’s initial launch. Backed by tons of critics and readers alike, we chose to highlight the antiquated features of the Kindle.
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