jetBlue Getaways needed a unique visual identity system that was still rooted in the jetBlue visual world. The end result was a familiar look and feel of simplified illustrations, but it had it’s own unique spin.
Going up against the ubiquitous Kindle, the all-new nook pulled no punches during it’s initial launch. Backed by tons of critics and readers alike, we chose to highlight the antiquated features of the Kindle.
jetBlue was formed around the idea of bringing humanity back to air travel. They had been making good on this for years, and they just need the right campaign to back them up. Our answer was summed up in 3 words: You Above All.
Famed Bioshock Developer, Irrational Games, had recently renamed themselves. In the spirit of the new name, they needed a new look spanning the whole brand. Part of that was redefining what a game developer’s website could be.
Go2 is a mobile entertainment guide, spanning a huge range of different kinds of media. They needed a fresh look, and started from the ground up to create a snazzy new brand.
Armed with a new mentality, Boloco decided to move to a new aesthetic. Working with their PR firm, the new website boasts lots of real textures and a more authentic approach to their look and feel.
Lindt needed a creamy smooth new look for their most popular brand. The end result was a Lindor spin-off site that focused on the flavor varities and a seasonal contest with daily giveaways.
