Fill the Fridge Challenge Introduction

As the first celebrity cook-off that you control, the Fill The Fridge Challenge used social media to stock a real fridge virtually with ingredients they wanted to see Bobby Flay cook with. The 3-week program grossed over 125,000 submissions, and Bobby Flay created 6 brand new dishes using Fage Total.

Campaign Assets

Fage Bobby Flay Print

Fage "This" Print

Fage Fill the Fridge Challenge Website

Bacon Recipe Video

Stop-Motion Video

How'd you get way down here?