jetBlue was formed around the idea of bringing humanity back to air travel. They had been making good on this for years, and they just need the right campaign to back them up. Our answer was summed up in 3 words: You Above All.
The Boston.com Compass Takeover highlighted 8 of the over 40 destinations out of Boston. As users browsed the page, the compass would follow their cursor. Play with it yourself here.
I Heart NY :15
Out Of Home