jetBlue Getaways needed a unique visual identity system that was still rooted in the jetBlue visual world. The end result was a familiar look and feel of simplified illustrations, but it had it’s own unique spin. After one year, Getaways saw an astounding 160% increase in bookings.
Heatseeker Takeover
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The Boston.com Heatseeker Takeover teased users with a game of hot and cold. It was fun way to engage the full page design, and it resulted as one of boston.com’s most successful takeovers to date. Play with it yourself here.
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