JetBlue had a unique challenge to promote their new premium cabin experience while staying true to their egalitarian roots. Messaging focused on a new refreshing way to fly, while the artwork was a slightly more refined version of their iconic look. And it all started with the only party in L.A. to not have velvet ropes: The Mint Room.
Lie Flat Print Ad
In addition to traditional media, JetBlue Mint made a splash in one of its key markets by opening the Mint Room. An all-inclusive Mint experience complete with minty drinks, the lie-flat seats, and a chance to win some flights by taking a #SeatSelfie.